Google, the world's most popular search engine, is overhauling its search experience to provide users

additional options to discover and explore topics on the platform. These new search methods will be

added to the search result algorithm that already exists. 

To accomplish so, Google is incorporating the Google MUM (Multitask Unified Model) algorithm into its search engine. To improve user experience, Google will integrate the MUM algorithm into its search engine. The Google MUM algorithm, which was first unveiled in 2021, can search across languages and visuals for solutions to problems.

     MUM Algorithm

Along with the Google Search revamp, Google also plans to improve the search engine by allowing users to conduct picture searches rather than text searches on the site. Multitask Unified Model has already been included in Google Lens, the business's virtual search engine, according to the Alphabet-owned company. The Google MUM algorithm will assist users in completing complicated jobs.

Users type keywords into Google to search for text-based questions. The Google crawlers then scour

the internet for pages that have been indexed by the Google Search Engine and return the

best-optimized pages with content related to the term.

MUM is a search term that you can use to find Google Search will get three new features in the near future.

Three new capabilities will be added to the Google search engine as a result of the integration of Google MUM. 'Things to know ', 'Topic zoom,' and 'Visually browsable search results' are among these features.

The first feature will tell the user of the most connected and relevant topics that users are searching for on Google Search for a specific query. Users will be able to explore relevant topics and results in the form of images using the second and third capabilities.

What exactly is Google's "Things to Know" feature?

Google MUM is used in the "things to know" feature to understand how consumers investigate a topic.

The keyword phrase "acrylic painting" is an example provided by Google.

There are over 350 topics related to the keyword phrase, according to Google. The "things to know" function will identify the most relevant or popular "paths" that users follow when researching a topic and will surface more relevant website material. Rather than waiting for visitors to conduct more queries, Google will anticipate those themes and present the content.

Google Search Topic Exploration

The Topic Zoom feature is the second new feature. A searcher can use this function to hop between

similar topics.


Topic Zoom by Google

The topic can be broadened or narrowed down to a more specific sub-theme.

Exploration of the Visual

The third new MUM function looks to be live in Google Search right now.

Visual exploration is a fresh method to look at a topic visually.